After all, this is a company whose name is synonymous with quality, so it’s no surprise that its owners are passionate about keeping it that way.
The chain’s founders, Erick and Ernie Burg, have built up a loyal following through the years and now own three of the top five restaurants in the US: The King and The Meat Shop.
But it’s not just their food that makes The Burgers stand out.
Its also the fact that they’re in a state of perpetual, if not perpetual, transition.
“We’ve always been a small, family-owned business, but we’ve always had the ability to do things differently,” says Erick Burg, who is also the owner of The King, which opened in 2006.
“We’ve had to make difficult choices about where to take our customers and how to do it.
And it’s made us a more dynamic company, because we’re able to go out and do things our way.”
Erick’s son, Ericka, is also a founding partner at The King.
“Erick has the business acumen and the experience that Erick needs to be successful,” Ericka Burg says.
“He’s also got a love of life that has always been there, and he has a vision to bring this restaurant to life.”
It’s not that The Burger has been stuck in a rut.
Rather, it’s been in the middle of the most challenging times in the company’s history.
The Burgergues started the company in 2002, just as the recession was hitting.
It was then, after a year or two, that the Burgers and Erick got to work on the remodeling of The Meat Shops in Brooklyn, Brooklyn, New York, and Brooklyn, Pennsylvania, respectively.
Erick said at the time that he didn’t have enough staff to do the work, so he started looking for a new owner to take over.
He didn’t even think about a location in Manhattan.
“The first place we looked at was New York City,” Erick says.
He says that the owners were receptive and that they were excited about taking over the restaurants in both cities.
“They were like, ‘Yeah, this could be fun,'” Erick recalls.
“I said, ‘You know, I could do it there.'”
But the Burgerguses realized that there wasn’t a lot of room for expansion, so they moved to Philadelphia.
“It was just a question of, ‘How many more places can we do this in?'”
So, Errick and Ericka went back to Philadelphia and started looking around for new restaurants.
In 2009, they bought a restaurant in South Philadelphia called The Meathouse.
They’ve been in business since.
The Burger, in fact, now has about 60 locations across the US.
But when it comes to their restaurants, Erich Burg says they’ve tried to keep the same quality of food and ingredients.
“When we opened up, we tried to stay true to what Erick wants to do,” Errick Burg says of The Burgerie.
“Our menu will always be the same.
We want to keep it simple.”
The Burgiers also keep the name and branding intact.
“You don’t see a lot restaurants like this in the city,” Erina Burg says, laughing.
“So it’s a big deal to us that the name is The Burgered.”
A photo posted by The Burgeries (@theburgers) on Feb 11, 2019 at 9:00am PST “When it comes time to buy new locations, we go back to our original concept,” Erich says.
The name The Burgery is part of a larger trend of companies taking on new names and brands.
In the last couple of years, for instance, several food companies have switched their name to reflect their locations’ local cuisine.
In March of 2017, the company, which is owned by a family of restaurateurs, announced that it would rename itself The Meat Shack to reflect its food.
And last year, Taco Bell launched a new brand, Taco, to celebrate its Mexican heritage.
The brand Taco, a nod to Mexican food, was announced in January and is a nod that the restaurant chains want to retain their identity.
In a similar vein, other companies have started to rebrand their stores in order to reflect the changing demographics of their markets.
The restaurant chain Subway recently announced that its new name, The Fresh Market, would be reflecting the fact, as the brand’s CEO explained, that “our food is fresh, we have fresh ingredients and we serve fresh food to customers in our stores.”
And in May, Chipotle announced that a new name will reflect the fact it will be “dedicated to serving local ingredients and fresh ingredients.”
The Burgers’ motto is “We will always stay true,” says co-founder Erick.
“And we’re trying to stay